Auto Insurance Plus

Auto Insurance Plus served the diverse Bronx community but marketed only in English. A huge segment of their potential market — Spanish and Chinese-speaking drivers — was unreachable. Their website was a single English page with a phone number. Competitors like GEICO and Progressive dominated online with massive ad budgets, and local agencies with multilingual capabilities were also growing.

We built a multilingual marketing system targeting the three main language communities in the Bronx. Google Ads were run in English, Spanish, and Chinese to capture searches in each language. The website was rebuilt with three language versions, each culturally adapted, not just translated. Local SEO was optimized for multilingual searches.

Built a trilingual website (English, Spanish, Chinese) with culturally appropriate imagery and messaging. Launched Google Ads campaigns in all three languages with language-specific landing pages. Created neighborhood-specific pages for Fordham, Pelham Bay, and Kingsbridge. Optimized Google Business Profile with multilingual service descriptions. Ran Facebook Ads targeting immigrant communities with language-matched creative. Implemented a multilingual chatbot for initial quote inquiries.