Flooring Supply NY

Flooring Supply NY had a large physical showroom on Long Island but an outdated e-commerce site that did not reflect their extensive inventory. Home Depot and Lowe's dominated online searches for flooring products. Their website had no content strategy, poor product photography, and a checkout process that resulted in 80%+ cart abandonment.

We differentiated Flooring Supply NY from big-box competitors by emphasizing expert consultation, local delivery, and professional-grade products. Content marketing educated both homeowners and contractors on flooring selection. The e-commerce experience was rebuilt to reduce friction and showcase the breadth of inventory. A contractor referral program was digitized to scale word-of-mouth.

Rebuilt the e-commerce site with improved product photography, room visualizer tool, and streamlined checkout. Created a flooring buying guide series covering hardwood, laminate, tile, and vinyl. Built a contractor portal with trade pricing and referral tracking. Launched Google Ads targeting "flooring near me" and specific product searches. Optimized for 60+ flooring-related keywords. Implemented retargeting for cart abandoners.