Golden Dragon Chinese Restaurant
Golden Dragon was a popular neighborhood Chinese restaurant in Brooklyn losing margin to third-party delivery apps that charged 30% commission. Their own website had no online ordering capability, and they were invisible in Google searches. Competitors who invested in their online presence were pulling ahead, even with inferior food quality.
We focused on building Golden Dragon's direct online ordering channel to reduce dependency on DoorDash and Uber Eats. Local SEO was aggressively optimized to ensure the restaurant appeared in all relevant local searches. Google Business Profile was transformed into a primary customer acquisition channel with regular updates and promotions.
Integrated a commission-free online ordering system into their website. Optimized Google Business Profile with full menu, professional photos, and daily posts. Created landing pages targeting "Chinese food delivery" for 8 Brooklyn neighborhoods. Launched a loyalty program with direct-order discounts. Implemented review management that increased their rating from 3.8 to 4.6 stars.
“We cut our delivery app commissions in half by driving customers to order directly from us. Golden Key helped us take control of our business back from the platforms.”
— Golden Dragon Chinese Restaurant
Before / After Comparison
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