Land Glass NYC

Land Glass NYC was a specialty glass fabricator offering custom architectural, low-E, and argon-filled glass products. Despite being one of the few local manufacturers in the NYC area, they were losing bids to cheaper imported glass suppliers. Their technical expertise was not communicated online, and contractors were unaware of the quality and turnaround advantages of working with a local fabricator.

We positioned Land Glass NYC as the premium local glass fabrication expert through technical content marketing and SEO. Google Ads targeted contractors and architects searching for specific glass types. The website was redesigned to showcase manufacturing capabilities, certifications, and project portfolio to differentiate from brokers and importers.

Redesigned the website with a project portfolio showcasing completed installations. Created technical content on glass types, energy ratings, and NYC building code compliance. Built landing pages for each product category: tempered glass, low-E glass, argon-filled units, and custom shapes. Launched Google Ads targeting architects and contractors searching for glass suppliers. Published case studies of major commercial projects.