Sakura Sushi & Omakase

Sakura Sushi offered a high-end omakase experience on Long Island, a market dominated by casual sushi restaurants. Their 12-seat omakase counter was frequently half-empty, and many locals did not understand the omakase concept. Marketing efforts had been limited to a Facebook page with sporadic posts, and they had zero email marketing infrastructure.

We created an educational marketing approach that taught potential customers about the omakase experience while positioning Sakura as the premier sushi destination on Long Island. SEO targeted both "sushi" and "omakase" keywords. Email marketing built a waitlist and VIP customer base. Social media content demystified the omakase experience.

Created an "Omakase 101" content series across blog and social media. Built an email list with a "first to know" reservation system. Produced weekly behind-the-scenes content showing fish selection and preparation. Optimized for 25+ sushi and Japanese restaurant keywords. Ran a "Chef's Table" Instagram series highlighting seasonal ingredients. Launched Google Ads targeting "best sushi" and "omakase" searches.