Real EstateManhattan, NY

Skyline Realty Group

Google AdsSEOFacebook AdsVirtual Tour Content
+170%
Leads
-44%
CPA
+260%
ROAS
13 keywords Top 5
Rankings
+220%
Traffic
Challenge

Skyline Realty Group operated in the ultra-competitive Manhattan luxury real estate market. Their agents were experienced but had no systematic lead generation beyond personal networks. Online advertising had been tried and abandoned after poor results with a previous agency. The firm was losing market share to tech-savvy competitors with strong digital funnels.

Strategy

We built a multi-channel digital lead generation system combining Google Ads for high-intent searches, Facebook Ads for lifestyle-targeted prospecting, and SEO for long-term organic growth. Virtual tour content was produced to differentiate listings and generate shareable social media assets. A CRM integration ensured no leads fell through the cracks.

Execution

Launched hyper-targeted Google Ads campaigns for luxury apartment searches by neighborhood. Created Facebook lookalike audiences based on past buyer profiles. Produced 3D virtual tours for 20+ active listings. Built neighborhood guide pages for Tribeca, SoHo, Upper East Side, and Chelsea. Implemented HubSpot CRM with automated lead nurture sequences. Ran retargeting campaigns to re-engage website visitors.

Testimonial

Golden Key brought our real estate marketing into the modern era. Our agents now have a steady pipeline of qualified leads, and our virtual tours set us apart from every competitor.

Skyline Realty Group

Before / After Comparison

After
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