Wang & Associates

The personal injury law space in Manhattan is one of the most competitive and expensive advertising markets in the country. Wang & Associates was spending over $15,000/month on Google Ads with a CPA exceeding $150 per lead, and most leads were unqualified. Their organic presence was nonexistent against large, well-funded competitors.

We restructured their entire paid search account around high-intent, long-tail keywords with lower competition but strong conversion potential. Simultaneously, we launched an SEO campaign targeting neighborhood-specific and accident-type-specific queries that larger firms overlooked. A/B testing on landing pages was implemented to continuously improve conversion rates.

Built 12 dedicated landing pages for specific injury types (car accidents, slip and fall, workplace injuries). Deployed call-only campaigns for mobile users. Created a content hub with 30+ articles covering personal injury topics. Set up advanced conversion tracking with call recording and lead scoring integration.