YuYang Travel Services

YuYang Travel Services offered luxury private tours and villa rentals in California, primarily serving Chinese tourists and residents. Competition from OTAs like Ctrip and Viator was intense. Their website was not optimized for either English or Chinese search engines. Social media posting was sporadic, and the stunning properties and experiences they offered were not being showcased effectively.

We developed a content-rich strategy showcasing YuYang's unique California experiences through stunning visual content and detailed tour narratives. SEO targeted both English and Chinese search terms for California travel. Social media on Xiaohongshu and WeChat reached Chinese travelers during their planning phase. Google Ads captured English-language searches for California tours.

Created a visually stunning bilingual website with virtual property tours and tour itineraries. Produced professional photo and video content of Napa Valley, 17-Mile Drive, and Yosemite tours. Launched a Xiaohongshu account with travel diary-style content. Published a "California Travel Guide" blog series in English and Chinese. Ran Google Ads targeting "California private tour" and "Napa Valley tour" keywords. Built a WeChat mini-program for easy booking.